Greenwich Property Management
branding, copywriting, illustration, social media, typography
This past summer I worked very closely with Greenwich Property Management, a client of Moore Strategies based in Greenwich, Connecticut. One of the projects I was in charge of was redesigning their social media templates.
In my design I decided to incorporate key aspects from the logo, which is what I based the illustrative spheres off of. I added a new color to their color scheme (the turquoise) to make it stand out more than the previous black and gold used. I then designed the layout of the posts so that they were cohesive as people swiped through the Instagram and Facebook carousels. I also performed research on the client and their primary audience to come up with the evergreen content shown on the slides. The client was so pleased with my redesign that he requested to use my illustration for the Instagram Highlights as well.
